Build Action: Content Copy to Output: Copy always (or ‘Copy if newer’, either should work)

I spent a half an hour trying to figure out why my application bar was showing an “X” instead of the image I was putting in IconUri. When first adding images the properties default to:

Build Action: Resource Copy to Output: Do not copy

Since the application bar is referencing the image by Uri it can’t seem to find it embedded in the application.

My xaml looks like:

<phone:PhoneApplicationPage.ApplicationBar>
     <shell:ApplicationBar IsVisible="True" IsMenuEnabled="True">
          <shell:ApplicationBarIconButton
               IconUri="/Images/appbar.feature.settings.rest.png"
               Text="Settings"/>
     </shell:ApplicationBar>
</phone:PhoneApplicationPage.ApplicationBar>